Listening to the song, or reading the lyrics confuses me more than anything, sure it sounds like Rihanna has lost her mind and all, but I really can't find anything else. When I look at the video, if she thought about the video while composing the song, I think it all gets clearer. I see her in three roles: The damned evil queen, the prisoner and the frenzy woman. I believe that in this song she's the queen and does whatever she wants and all, but that world, everything is so twisted that whe is uncomfortable with this position, whe'd like to get away but chains keeps her from being able to do such a thing and that makes her madder than the world in which she is. In her head, she struggles to exit the place, but can't find any way, she is damned to live in this madness for ever, t'ill she dies.